Hey, it's Daniel Fazio, I'm the co-founder of Client Ascension and Liskit, and I'm about to blow your mind with the most ridiculously effective VSL marketing strategy I've ever created.

I've generated over $5 MILLION in business using this exact VSL framework. And I'm not talking about some fluke success here. This strategy is so damn good that on three separate occasions, my sales team has come to me saying, "Boss, this person is ready to buy, but they want to talk to you first because they're obsessed with your video."

Now, I can already hear some of you thinking, "But Daniel, VSLs don't work in my industry. SEO agencies don't need VSLs. My business is different."

Let me stop you right there and hit you with some cold, hard logic:

In what universe does presenting your value proposition video sales letters, your persuasive sales message, explaining your product or service services, and showcasing your results on video ever result in LESS business?

Go ahead, I'll wait....

That's what I thought.

Here's the truth: a good VSL (emphasis on good) will almost always lead to:

• ↑ More qualified appointments
• ↑ More leads
• ↑ More sales

Today, I'm going to show you exactly how to create a VSL+ sales letter that'll have prospects practically throwing their credit cards at you before they even get on a call.

Ready to transform your sales process? Let's dive in.

TL;DR: How to Create a Killer VSL for Your Business

• VSLs Work in Every Industry: No matter your niche, presenting your offer through a well-crafted VSL will lead to more qualified leads, appointments, and sales. If you’re in the SEO business, B2B services, or even selling sandwiches, a strong VSL framework will skyrocket your conversions.

• Transform Sales Calls into Order-Taking Sessions: A killer VSL does the heavy lifting for you—explaining your offer, addressing objections, and showcasing your results. By the time prospects get on a call, they’re pre-sold and ready to buy, turning the conversation into a simple order-taking session.

• Crowdsource Your VSL Content: Analyze your sales calls to gather real-time data on the most common questions and objections from prospects. Structure your VSL based on this sequence, addressing their pain points in the exact order they’ll ask them. This will make your VSL feel like you're reading their minds.

• Cut Your Cost Per Lead Dramatically: By answering all potential questions and objections within your VSL, you can slash your cost per qualified call from $200-$300 down to $80-$90. You’ll attract high-quality leads while drastically reducing your acquisition costs.

• Overcome Camera Shyness: The discomfort of being on camera is temporary, but the ROI on a VSL is massive. Push through the awkwardness because the results—higher close rates, better lead quality, and scalable sales—are worth every moment of discomfort.

• Action Plan for VSL Success: Start by recording 40-50 sales calls, tally up the most common questions, and then script your VSL to address them. Once you’ve implemented this, you’ll experience smoother calls, higher close rates, and a far more efficient sales process.

• The Data-Driven Advantage: The secret to a winning VSL lies in data. Gather insights from real sales conversations, use that to structure your message, and let the data guide your pitch. This method isn’t guesswork—it’s a proven strategy that’s generated millions.

How to Turn Your Sales Calls into Order-Taking Sessions: The VSL Magic

Listen, I'm about to share something that'll revolutionize your sales process. This is the type of game-changing advice you might get from a top-notch digital marketing agency coach or an experienced agency coach. Forget everything you know about traditional sales calls. We're flipping the script.

The Old Way: A Sales Call Slog

Let's break down your typical sales call:

1. Discovery: "So, tell me about your business..."
2. The Pitch: You explaining your services for the 1000th time
3. The Evidence: Scrambling to prove you're not full of garbage
4. Objection Handling: A fun game of whack-a-mole with concerns

Exhausting, right? And you're doing this dance every. single. time. If you're providing coaching for digital agencies, you know this struggle all too well.

The New Way: Your VSL Does the Selling for You

Here's where a killer VSL changes everything. Imagine this:

Your prospect watches sales videos on your product or service VSL before the call. By the time they're on the phone with you, they've already:

• Heard your pitch
• Seen your evidence
• Understood your value proposition
• Had most of their objections addressed

BOOM! Your sales call just morphed into an order-taking call. This is the kind of transformation digital agency coaching aims to achieve.

Why This Works So Damn Well

The magic here is framing. When you craft your VSL correctly, you're not just throwing information at people. You're:

1. Answering questions they haven't even asked yet
2. Showcasing your expertise
3. Building trust before you even say "hello"

And here's the kicker: When done right, prospects will feel like you're reading their minds. (More on how to achieve this mind-reading effect later.)

The Results? They Speak for Themselves

Since implementing this VSL strategy:

• Our sales calls close at a significantly higher rate
• The sales process is smoother than a freshly waxed Ferrari
• Prospects come into calls pre-sold and ready to go

Remember: The goal isn't just to make a pretty enough video script. It's to make your sales video script and sales process so effortless, it feels like cheating.

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Alright, let's dive into the secret sauce of creating a mind-blowing VSL:

The $5 Million Hack: Crowdsourcing Your VSL

Listen up, because I'm about to share the exact process that's made our VSLs so damn effective. This isn't some guru BS - this is a cold, hard, data-driven marketing strategy.

Step 1: Become a Sales Call Stalker (In a Good Way)

Here's what we did:

1. Ran a basic 5-6 minute explainer video
2. Booked about 40-50 sales calls
3. Told my sales team: "Record EVERYTHING"

Then, I did something that probably sounds insane. I listened to every. single. call.

Step 2: Question Mining

While listening, I grabbed a stack of notecards and went to town:

• Wrote down every question prospects asked
• Put a tally next to repeated questions
• Ended up with a goldmine of data

Step 3: The Magic of Math

Now, here's where it gets good. I organized these questions in descending order based on frequency. Why? Because this list, by pure mathematical logic, is the exact sequence of questions a person will ask when being sold to.

It's like having a cheat code for your prospects' brains.

The Mind-Reading Effect

When you structure your VSL based on this data, something magical happens. Prospects watch it and think, "Holy crap, it's like they're reading my mind!"

Spoiler alert: We kind of are.

But Does It Actually Work?

Let me hit you with some numbers that'll make your jaw drop:

• Typical cost for a qualified call (10K/month+ businesses): $200-$300
• Our cost using this VSL method: $80-$90 per call

That's right. We're getting high-quality leads at 1/3 the cost.

Why? Because we're answering every single question they could have, in the exact order they would ask them.

The Bottom Line

This method works so well, but it's almost unfair. By the time prospects get on your call to action call, they're practically pre-sold. Your sales team will love you because their job just got 10x easier.

And the best part? This sales page works for any industry. I don't care if you're selling SEO services or sandwiches - this method will revolutionize your whole sales page and process.

Next up, I'll show you how to implement this in your own business. Trust me, you don't want to miss this.

Alright, let's tackle the elephant in the room - getting your face on camera:

Camera Shy? Get Over It: Why Your Discomfort is Costing You Cash

Look, I get it. The thought of getting on camera and delivering a script makes you want to crawl into a hole and never come out. But here's the deal: it's time to put on your big kid pants and face the camera.

The Brutal Truth About VSLs

Let me be real with you for a second:

• Is it annoying to script out your VSL? Yep.
• Does it suck to get on camera if you've never done it before? Absolutely.
• Will you probably hate how you look and sound the first time? 100%.

But guess what? IT DOESN'T MATTER.

Why You Need to Suck It Up

Here's why you need to push through the discomfort:

1. It's a game-changer for your sales process. Period.
2. Your competitors are too chicken to do it, giving you a MASSIVE advantage.
3. The ROI is so ridiculous, that you'll kick yourself for not doing it sooner.

The "Suck Now, Profit Later" Principle

Think of it like this: You're going to suck at first. That's a given. But every time you do it, you'll suck a little less. And while you're improving, guess what? You're still making more sales than before.

The Long-Term Payoff

Let me paint a picture of your future with a killer VSL:

• Easier sales calls: Your team will thank you.
• Higher close rates: Ka-ching!
• More qualified leads: No more time-wasters.
• Scalable sales process: Grow without hiring an army of salespeople.

A Challenge to the Camera-Shy

If you're still hesitating, I want you to do something for me:

1. Record yourself explaining your offer. Just once.
2. Watch it back. Cringe all you want.
3. Now imagine if that video, as awful as you think it is, brought in even ONE extra sale.

Was it worth it? Hell yes, it was.

The Bottom Line

Look, I'm not here to coddle you. I'm here to help you make more money. And I'm telling you, with 100% certainty, that pushing through your camera shyness and creating a VSL will make your life so much easier and your business so much more profitable.

So, are you going to let a little camera shyness stand between you and millions in revenue? I didn't think so.

Next up, I'll give you some practical tips to make this process less painful.

Core Lessons That'll 10x Your VSL Game

Look, I'm gonna hit you with some hard truth about video sales letters (VSLs) that might ruffle some feathers. But stick with me, because this stuff is GOLD for your next video sales letter marketing and strategy. It's the kind of insider knowledge you'd get from a seasoned marketing agency mentor or a results-driven digital marketing agency coach.

1. VSLs Are Your Secret Weapon (No Matter What Anyone Says)

Listen up: I don't care what industry you're in or what excuses you've been feeding yourself. A compelling video or written sales letter is going to skyrocket your business. Period.

Here's the deal:

• SEO agency? You need a VSL.
• B2B service? Yep, VSL time.
• Think your business is "different"? Spoiler alert: It's not. You STILL need a VSL.

I've thrown about $5 MILLION of business through VSLs. And let me ask you this: In what universe does clearly explaining your value proposition to potential customers through compelling visuals, showcasing results, and making a solid sales pitch on video result in LESS business?

(Hint: It doesn't. Ever.) This is the kind of no-nonsense advice that makes digital agency coaching so valuable.

2. Transform Your Sales Calls into Order-Taking Sessions

Here's where the magic happens. Most people are doing sales strategies all wrong. They're wasting time on discovery, email marketing, explaining their services, and making the same sales pitch over and over.

But with a solid VSL script? You flip the script.

Your VSL becomes your 24/7 salesperson, handling all the heavy lifting:

• Explaining what you do? ✓
• Showcasing results? ✓
• Making your unique selling proposition crystal clear? ✓

By the time they hop on a call with you, they're practically begging to buy. All you have to do is take their order. It's that simple.

3. Crowdsource Your VSL Content (aka The Mind-Reading Hack)

Want to know the secret sauce to my $5 million VSL? It's all about crowdsourcing your video content. Here's the step-by-step:

1. Record a bunch of sales calls (I'm talking 40-50 minimum)
2. Listen to EVERY. SINGLE. ONE.
3. Write down every question prospects ask
4. Tally up how often each question comes up
5. Organize those questions from most to least frequent

Congratulations, you've just mapped out the EXACT thought process your target audience goes through. Use this to structure your VSL, and watch the magic happen.

This is the kind of actionable insight that sets apart coaching for digital agencies from generic business advice.

4. Become a Mind Reader (Sort Of)

When you nail this VSL structure, something crazy happens. Potential customers start saying things like, "It felt like you were reading my mind!"

Why? Because you ARE. You're addressing their pain points in the exact order they're thinking of them. It's not magic, it's just smart business.

The result? We're talking about slashing our cost per qualified call from $200-$300 down to $80-$90. That's the power of a well-crafted VSL.

5. Camera Shy? Get Over It.

Look, I get it. Getting in front of a camera sucks. It's awkward, it's uncomfortable, and you'd probably rather do literally anything else.

But here's the thing: IT DOESN'T MATTER.

The results you'll see from a solid VSL are worth every second of discomfort. So suck it up, buttercup. Your future self (and your bank account) will thank you.

Remember, this VSL marketing strategy isn't just theory. I've used it, my clients have used it, and it works every. single. time. So stop making excuses and start making VSLs. Your sales funnel depends on it.

Golden Rule: Your VSL needs to create interest and engage viewers from the get-go. Nail your opening line, address the key points of the audience's core problem, and present your product or service as the best solution.

Listen up, because this is where many marketing strategies fail: Your VSL isn't just another empty sales letter or video. It's a powerful marketing tool that combines visual and auditory elements to create a persuasive sales letter or message. It's like a traditional sales letter on steroids.

Here's why VSLs crush it in modern marketing campaigns:

• They utilize video content to grab the audience's attention immediately
• They're perfect for our easy-to-read format format-obsessed world
• They let you showcase your unique selling points in a way that written copy just can't match

Whether you're driving affiliate traffic or boosting your email marketing, a high-converting video format in VSL is your ticket to success. It's not just about making video ads or welcome videos. It's about creating a compelling story that convinces viewers to take action.

Don't forget to include customer testimonials and a strong call to action. And for the love of all that's holy, make sure your audio quality is top-notch. Nothing kills a VSL faster than crappy sound.

The production process might seem daunting, but trust me, it's worth it. A well-crafted VSL can:

• Increase sales like nobody's business
• Motivate viewers to take action
• Convert viewers at rates that'll make your competitors weep

In the world of digital marketing, your brand's video content is king. And a killer VSL? That's the crown jewel, baby.

Now, I know what you're thinking. "But Daniel, what about the audience's attention span?"

Here's the deal: If your VSL is packed with valuable insights and educational content that addresses your target audience's biggest benefit, they'll stick around. Trust me.

So, whether you're creating short video teasers and sales videos or diving into long-form video sales letters, remember this: Your VSL is more than just a marketing tool. It's a valuable tool that can gain valuable insights into your viewer behavior and skyrocket your marketing efforts.

Now get out there and start creating video sales letters that'll make your competition weep. Your digital marketing game is about to level up, big time. And who knows? Maybe your VSL will be the next big thing in future VSL strategies.

Stop Reading, Start Doing: Your VSL Action Plan

You've got the knowledge, now it's time to take action.

Implement This Strategy (Seriously, Do It)

Look, I've given you the blueprint for VSL domination. But if you want to go even deeper, here's the deal: Knowledge without action is useless. You've got the playbook, now it's time to execute.

What you need to do RIGHT NOW:

1. Set up a camera (yes, your smartphone will do)
2. Start recording those sales calls (aim for 40-50 minimum)
3. Block out time to analyze those calls (no excuses, make it happen)
4. Craft your VSL based on what you learn (remember, most frequent questions first)
5. Get that VSL out there and start watching the magic happen

I promise you, the moment you implement this strategy, you'll see a MASSIVE shift in your marketing tool sales process. We're talking:

• Easier sales calls (bye-bye, long-winded pitches)
• Higher close rates (hello, fat stacks of cash)
• More qualified leads (sayonara, time-wasters)

Look, I love you guys, and that's why I'm giving you this kick in the pants. Stop procrastinating, stop making excuses, and START DOING.

The only thing standing between you and a sales product or service or process that practically prints money is action. So what are you waiting for? Get off your butt and make it happen!

Remember, every day you're not using a VSL is a day you're leaving money on the table. Don't be that person. Be smarter. Be better. Be the one who takes action and reap the rewards.

Now go crush it!

The Insights That Separate the Big Dogs from the Puppies

Alright, listen up. We're about to dive into some next-level stuff that separates the big dogs from the puppies in this game. Pay attention, because this is where the real money is made.

1. Data Is Your New Best Friend

Let me break it down for you: In sales and marketing, your gut feeling ain't worth squat compared to cold, hard data.

Here's why data is the secret sauce:

• It tells you EXACTLY what your prospects are thinking
• It cuts through the BS and shows you what really matters
• It turns your guesswork into a science

Remember how I told you to record those sales calls? That's not just busy work, people. That's you mining for gold. Every question, every concern, every objection – it's all valuable data that will fuel your compelling video sales letter (VSL) and skyrocket your conversions.

Think about it: When I took those 40-50 calls and tallied up the questions, what was I doing? I was letting the DATA tell me exactly what to say in my actual video sales letter. And guess what? It worked to the tune of $5 million in business. Do you want results like that? Start loving data as much as I do.

2. Know Your Audience

Here's a truth bomb for you: Your prospects don't give a rat's ass about your fancy features or your company history. They care about THEIR problems and how YOU'RE gonna solve them.

By using the data from your calls to structure your VSL, you're essentially saying, "Hey, I know exactly what's keeping you up at night, and I've got the solution." That's powerful stuff, folks.

When you nail this:

• You build instant trust (because you're speaking their language)
• You showcase your expertise (by addressing their specific pain points)
• You crush objections before they even come up

Remember when I said people thought I was reading their minds? That's what happens when you truly understand your target audience. It's not magic, it's just smart business.

3. Embrace the Suck (It's Worth It, I Promise)

Look, I get it. The idea of getting on camera and recording a VSL probably makes you want to crawl into a hole and die. Guess what? Too bad. Successful people do what unsuccessful people aren't willing to do.

Here's the deal:

• Is it uncomfortable? Hell yes.
• Will you probably suck at first? Most likely.
• Is it still 100% worth doing? Abso-frickin-lutely.

I've had clients who were scared shitless of making a VSL. But you know what happened when they finally bit the bullet and did it? Their sales process got easier. Their close rates went up. They started making more money.

So here's my challenge to you: Embrace the suck. Push through the discomfort. Because on the other side of that discomfort is a sales process that practically runs itself.

Remember, every time you shy away from that camera, you're leaving money on the table. Every time you put off making that VSL, you're giving your competitors a chance to get ahead.

Don't be that person. Be the one who takes action, who pushes through the fear, who uses data to crush it in sales and marketing. Be the one who creates a killer VSL that turns prospects into potential customers, like it's going out of style.

Now get out there and make it happen. Your bank account will thank you.

Ready to Turn Your VSL into a Money-Making Machine?

Let's face it - creating a killer VSL isn't just about looking pretty on camera. It's about strategically crafting a message that turns viewers into high-paying clients. And if you've been paying attention, you now have the blueprint to do just that.

So, what's your next move? Are you going to let camera shyness hold you back? Or are you ready to create a VSL that practically prints money?

Key Takeaways:

1. VSLs are Essential: Regardless of your industry, a well-crafted VSL can significantly boost your business.
2. Transform Sales Calls: Use VSLs to pre-sell prospects, turning sales calls into seamless order-taking sessions.
3. Crowdsource Your Content: Record and analyze sales calls to identify the most frequent questions and concerns, then address them in your VSL.
4. Data-Driven Approach: Use data to guide your VSL's structure and messaging, effectively "reading your prospects' minds."
5. Overcome Camera Shyness: Push through the discomfort of being on camera – the ROI of a powerful VSL is worth it.

If you're serious about growing your business growth, then it's time to take the next step. At Client Ascension, we don't just talk the talk - we walk the walk. We've used this exact VSL strategy to generate over $5 million in business. And now, we're ready to help you do the same.

In fact, we're so confident in our system that we contractually guarantee you'll sign between 5-25 of your next high-paying clients. That's right. We'll help you build a Client Acquisition System that not only books calls but closes deals. And if you follow our proven process and it doesn't work? You get a full refund.

Schedule a call to action with Client Ascension today and let's start your journey.

Remember, every day you're not using a killer VSL is a day you're giving your competitors the upper hand. Don't be that person. Be smarter. Be better. Be the one who takes action and reap the rewards.