‍Overview

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Ayman's agency specializes in YouTube marketing, focusing on creating content that generates 10-30 qualified calls per month for clients. After pivoting from short-form to long-form content, Ayman's agency has rapidly scaled using strategies learned from Client Ascension.

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Quantitative Results:

• Current Monthly Recurring Revenue: $93,500
• Grew from 1 to 16+ clients
• Client close rate: 30-41%
• Team size: 12 team members

Qualitative Results:

• Implemented a strategic pivot from short-form to long-form content, aligning with client needs and market demands
• Built a streamlined operational system using Trello, enabling efficient project management and client communication
• Achieved a high client retention rate by focusing on delivering measurable results through YouTube sales funnel

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Before Client Ascension

Challenges:‍

Before joining Client Ascension, Ayman faced several challenges:

1. Low Revenue: Ayman was generating only $2,000 per month with just one client and no case studies to showcase his results.
2. Lack of Direction: Initially focused on short-form content, Ayman realized that this was not delivering the best results for his clients, leading to uncertainty about how to scale his agency.
3. Operational Strain: As Ayman started to scale, managing both client acquisition and fulfillment became overwhelming, especially with limited systems in place.

Goals:

• Increase Revenue: Ayman aimed to grow his agency’s revenue significantly while maintaining high service quality.
• Pivot to a More Effective Service: After realizing the potential of long-form YouTube content, Ayman wanted to reposition his agency to focus exclusively on this service.
• Build Efficient Systems: Ayman needed to implement systems that would allow him to manage more clients without compromising on service delivery.

How Client Ascension Helped Ayman Achieve These Results

1. Offer Creation

Using Client Ascension's battle-tested formula, Ayman developed his core offer promising 10-30 qualified calls monthly through YouTube content. The program helped him:

• Structure his 4-video monthly package
• Create performance-based metrics
• Position the offer for B2B clients
• Successfully reintegrate short-form content as a complementary service

2. Social Media & Lead Generation

Through CA's social media leverage training, Ayman built a multi-channel inbound system:

• Learned content frameworks for Twitter and YouTube that attract daily leads
• Implemented the Dream 100 strategy for high-ticket client acquisition
• Developed a free work strategy that achieves nearly 100% conversion
• Created a magnetic personal brand that draws consistent inbound leads

3. Sales Training

Working with CA's 7-figure sales coaches, Ayman:

• Developed a sales process achieving 30-41% close rates
• Learned how to handle high-ticket sales calls
• Received direct feedback through call reviews
• Mastered objection handling for premium services

4. Operations & Team Building

Using CA's systematic approach to operations, Ayman:

• Built a 12-person team structure
• Implemented employee scorecards from CA's Kajabi modules
• Created efficient quality control systems
• Developed project management processes for scaling

5. Weekly Coaching Support

Leveraged CA's comprehensive coaching structure:

• Attended weekly coaching calls for strategic guidance
• Used private Slack channel for immediate support
• Received direct mentoring during pivotal business changes
• Connected with successful agency owners in the community

6. Tracking & Analytics

Implemented CA's key performance indicators:

• Monthly revenue tracking
• Customer lifetime value metrics
• Churn rate monitoring
• Sales conversion analytics
• Content output measurements

Other Key Support Systems

• Dedicated Success Coach: Ayman’s success coach helped him set and achieve specific revenue goals, providing guidance on scaling his agency effectively.

• Powerful Network: The Client Ascension community played a significant role in Ayman’s success, offering insights and connections that helped him refine his offer and grow his business.

Future Plans‍

Ayman successfully scaled from a low-revenue content service to a high-revenue YouTube marketing agency hitting $93,500 monthly. His journey demonstrates the importance of clear offers, measurable results, and systematic scaling.

Moving forward, Ayman plans to:

• Scale to $200,000-$250,000 monthly by end of 2024
• Reach $300,000 monthly by March 2025
• Launch coaching program within 60 days
• Continue optimizing YouTube content delivery
• Personal goals include retiring parents and philanthropic projects (building mosques and schools)