Scaling a Tik Tok Agency to $29.5k/mo in 45 Days (Short Form Content Marketing Agency)
Eddie and Brady, owners of a TikTok content marketing agency, scaled their revenue from $5,000–$7,000 to $29,500 per month within 45 days after joining Client Ascension. The keys to their success included refining their target audience, restructuring their sales roles, and implementing a clear offer with a compelling value proposition. They also utilized cold DMs on Twitter and invested in sales assets that positioned them as experts to high-end clients.
Eddie and Brady Inside Client Ascension
Overview
Eddie and Brady initially struggled with converting leads and targeting the right clients. After joining Client Ascension, they refined their target audience from e-commerce to info-product creators, adjusted roles to focus on individual strengths (Eddie in sales, Brady in product), and improved their offer with a focus on value. They leveraged Client Ascension's guidance on cold outreach, sales assets, and social proof to attract higher-value clients, resulting in rapid growth.
What It Meant for the Business
- Revenue Consistency: Moving from inconsistent revenue to steady, high-value contracts allowed Eddie and Brady to focus on growth.
- Defined Business Roles: Identifying individual strengths and focusing roles on sales and product improved efficiency and results.
- Improved Client Targeting: Shifting to clients with larger budgets and better business structures led to more successful, higher-paying engagements.
Key Takeaways from the Interview
Before Client Ascension Challenges
- Low revenue due to targeting lower-budget clients
- Lack of clear roles in sales and product development
- Difficulty attracting high-quality clients
Goals
- Increase revenue by refining client targeting and offer structure
- Implement consistent cold outreach and sales asset strategies
- Establish clear roles to leverage individual strengths
How Client Ascension Helped Eddie and Brady Achieve These Results
- Offer Development: Through CA's weekly coaching calls and dedicated success coach, they crafted a specialized service package for info-product creators. Working with CA's 7-figure coaches, they learned to structure their expertise into clear deliverables with compelling ROI metrics that resonated with course creators and digital product owners.
- Marketing Strategy: Following CA's social media training, they built a targeted presence on Twitter that attracted their niche audience. Their success coach helped them develop case studies and sales materials that showcased their unique understanding of the info-product space, positioning them as specialists rather than generalists.
- Team Organization: Using CA's operations frameworks, they established clear divisions of responsibility that played to each partner's strengths. Through the program's leadership training with Mario Lanzarotti, they learned to effectively split sales and product development duties, creating scalable systems for each role.
Future Plans
Eddie and Brady credit Client Ascension’s structured approach, guidance on outreach, and support in offer refinement for helping them achieve rapid growth. The program’s comprehensive approach prepared them for long-term success, positioning them as experts in the TikTok marketing space.
- Continue scaling their agency by targeting high-end clients
- Maintain consistent outreach and refine offers
- Expand their reach and brand through new info-products and coaching services
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