Jake on Building a $45,000/mo Cold Email Lead Generation Agency inside CA
Jake, a cold email lead generation agency owner, scaled his revenue from $10,000 to $45,000 per month within six months of joining Client Ascension. The key to his growth was learning to increase lead generation volume, streamline hiring, and implement case studies as sales assets. With guidance from Client Ascension’s mentors, Jake expanded his team, increased campaign volume, and built confidence to pursue higher revenue goals.
Jake Inside Client Ascension
Overview
Jake’s agency provides lead generation services for B2B clients, primarily within the financial services industry. Initially generating $10,000 per month, he sought to scale but lacked a structured process for volume, hiring, and sales assets. After joining Client Ascension, Jake learned to scale his outreach volume, hire a team, and leverage case studies. This combination allowed him to rapidly grow his revenue and establish a scalable system for lead generation.
What It Meant for the Business
- Revenue Acceleration: Increasing lead generation volume with Client Ascension's support propelled Jake’s revenue growth to $45,000 per month, positioning his agency as a scalable, high-performing business.
- Operational Efficiency: Building a team and implementing structured KPIs allowed Jake to handle more clients without sacrificing quality, increasing both his agency’s capacity and client satisfaction.
- Client Success and Retention: With better fulfillment strategies and case studies, Jake not only improved his client acquisition but also strengthened client relationships, enhancing long-term retention.
Key Takeaways from the Interview
Before Client Ascension
Challenges
- Stagnant revenue at $10,000 per month with limited capacity to grow
- Lack of structure for hiring and managing team members
- Few case studies, leading to client objections during the sales process
Goals
- Increase revenue through higher lead generation volume
- Establish a structured hiring and training process
- Collect client case studies to strengthen sales efforts
How Client Ascension Helped Jake Achieve These Results
- Volume Strategy: Through CA's weekly coaching calls, Jake mastered high-scale outreach. His dedicated success coach helped him develop the "blind confidence" needed for aggressive scaling, while implementing systematic lead generation processes that drove consistent growth.
- Team Building: Following CA's operations frameworks, Jake implemented their employee scorecard system for his first hires. Through the program's hiring and management training, he learned to set clear KPIs, create accountability systems, and develop onboarding processes that maintained quality while scaling.
- Sales Assets Development: Working with CA's 7-figure coaches, Jake learned to leverage social proof effectively. He implemented their proven framework for creating compelling case studies and incorporated them into his sales process, significantly reducing objections and streamlining his closing conversations with new prospects.
Future Plans
Jake attributes his rapid growth to Client Ascension’s mentorship and resources, which helped him scale his business confidently. By implementing volume-based lead generation, structured hiring, and effective case studies, he transformed his agency’s revenue and operations.
- Continue increasing lead generation volume and team capacity
- Build a comprehensive library of client case studies for enhanced credibility
- Use Client Ascension's community for ongoing support and scaling insights
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