How His Analytics Firm Books 20 Calls Per Month With Cold Email Inside CA
Kade Brewster, owner of Brewster Consulting Group, an analytics firm, increased his lead generation significantly after joining Client Ascension, booking 15-20 high-quality calls per month through targeted cold email outreach. Key strategies included segmenting outreach by industry, optimizing copy for decision-makers, and leveraging multiple email domains to maximize deliverability. With these steps, Kade consistently attracted qualified leads, boosting his pipeline and conversion rate.
Kade Brewster Inside Client Ascension
Overview
Brewster Consulting Group specializes in enterprise data analytics solutions for manufacturing, healthcare, and finance industries. After joining Client Ascension, Kade implemented a structured cold email outreach strategy, reaching tens of thousands of decision-makers by using multiple Gmail domains and crafting industry-specific campaigns. This approach allowed him to bypass the high costs and challenges of traditional ads, resulting in consistent lead generation and a significant increase in long-term client contracts.
What It Meant for the Business
- Increased Deal Size: By targeting high-level executives at qualified companies, Kade’s business attracted larger and more valuable contracts, including deals worth up to $450,000, setting a higher revenue benchmark.
- Improved Lead Quality: Kade’s outreach campaigns yielded high-quality leads by reaching companies at the right growth phase, when they were ready to invest in comprehensive data solutions.
- Strategic Market Positioning: By using cold email to educate potential clients directly, Brewster Consulting positioned itself as a solution-oriented partner in data analytics, paving the way for long-term engagements.
Key Takeaways from the Interview
Before Client Ascension Challenges
- High ad costs and noise made it difficult to reach target clients
- No systematic outreach strategy to scale lead generation
- Dependent on referrals, limiting growth potential
Goals
- Increase lead volume through cost-effective strategies
- Target decision-makers directly for higher-quality engagements
- Build a predictable sales pipeline with scalable outreach
How Client Ascension Helped Kade Achieve These Results
- Cold Email Systems: Through CA's cold email training with Christian Bonnier, Kade built a high-scale outreach operation. He learned to manage multiple domains effectively, implement proper tracking systems, and maintain deliverability while sending 1,500 emails daily to decision-makers.
- Strategic Targeting: Working with his dedicated success coach, Kade refined his targeting approach to focus on C-suite executives. Using CA's B2B offer framework, he crafted messaging that resonated specifically with CEOs and CIOs of companies with 100+ employees, improving response rates significantly.
- Outreach Automation: Following CA's operations training, Kade implemented scalable systems for managing high-volume campaigns. Through the program's Zapier training with Luke Ward, he built efficient automation workflows that maintained personalization while scaling his outreach efforts across 30 domains.
Future Plans
Kade credits Client Ascension’s structured approach, especially in cold email outreach, for transforming his lead generation. By implementing scalable strategies, targeting the right clients, and leveraging automation, he built a reliable pipeline and positioned Brewster Consulting Group for continued growth.
- Continue scaling outreach with additional domains and leads
- Explore alternative contact databases for cost efficiency
- Utilize Client Ascension’s support for ongoing improvements and expansion
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