Overview

Kyle’s recruitment agency had previously relied on referrals and traditional methods to bring in business, which offered inconsistent growth. In search of a more scalable and reliable client acquisition strategy, Kyle joined Client Ascension and quickly saw results. With guidance from the program, he implemented cold email and Twitter ads, optimized his Video Sales Letter (VSL), and used a streamlined sales approach to attract high-ticket clients. Within five months, Kyle's monthly recurring revenue shot up from $17-20K to over $70K, with projections to hit $100-150K soon.

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By the Numbers:

• $70,000/month in recurring revenue
• 5-6x ROAS on Twitter ads
• 400 cold emails sent per day
• Cold outreach now accounts for most of his new business

What It Meant for the Business:

• Predictable Revenue Growth: Instead of relying on sporadic word-of-mouth and referrals, Kyle built a reliable, scalable client acquisition system using cold email and Twitter ads, allowing him to hit new revenue milestones consistently.
• Efficient Sales Conversations: Thanks to his optimized VSL and cold email sequences, Kyle’s calls with prospects became more streamlined. Clients were now arriving pre-sold on his services, leading to faster sales cycles and fewer objections.
• High-Quality Leads: Twitter ads, although harder to track, brought in highly targeted leads who were already familiar with his brand. This drastically improved the quality of his sales conversations, compared to leads generated through Facebook ads or other channels.

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Before Client Ascension

Challenges:

• Inconsistent client acquisition due to reliance on word-of-mouth and referrals
• Difficulty scaling outreach to attract new business
• Lack of a streamlined, measurable sales process

Goals:

• Build a scalable, reliable client acquisition channel
• Increase monthly recurring revenue predictably
• Utilize cold email and paid advertising to attract high-ticket clients

After Client Ascension

Implementation:‍

Kyle immediately began implementing the tactics he learned from Client Ascension, focusing on cold email, Twitter ads, and an optimized VSL. His outreach now operates at scale, sending out 400 cold emails a day and running Twitter ads with a 5-6x ROAS. His VSL ensures that prospects are highly informed before even getting on a call, streamlining the sales process.

Services Used:

• He received 1:1 guidance from cold email expert Christian Bonnier, who helped him craft effective email scripts that now send out 400 cold emails per day, generating qualified leads.

• With 7-figure Twitter ad strategies, Kyle scaled his outreach, running ads with a 5-6x ROAS while building a stronger, magnetic brand presence on the platform.

• Kyle worked closely with Nick Verge, using the $5M+ VSL framework and receiving personalized support to create a VSL that educates prospects, ensuring they are highly informed before even getting on a call, which streamlines his sales process.

• One-on-one strategy calls with Client Ascension mentors

Kyle took the foundational knowledge provided by Client Ascension and scaled his efforts significantly. He added cold email campaigns, leveraged Twitter’s targeted ad system, and hired a specialist to create a VSL, which he credits for significantly improving his sales close rate.

Parting Words

Kyle credits Client Ascension with helping him build a repeatable, scalable system for attracting high-ticket clients. From cold email tactics to Twitter ads and VSL development, the guidance he received allowed him to hit $70K/month in revenue with no signs of slowing down. The clear, actionable advice from mentors helped him optimize his time and efforts, so he could focus on growth instead of getting bogged down in the day-to-day operations.

• Continue scaling cold email outreach and Twitter ads
• Hire additional team members to manage operations and client acquisition
• Evaluate potential exit strategies or transition to a consulting role while keeping equity in the business

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